Our mission

To Serve High Quality Hygienic Brewed Chai to everyone powered by Innovative Technology and brew our way to becoming the World's favourite Chai Brand.

Our vision

To pour happiness into people’s lives with the warmth , comfort and unforgettable taste of our chai , whenever , wherever.

Samarjit Banerjea

Co-founder, CEO

A seasoned corporate professional with extensive experience across leading Indian and international brands, including a successful tenure as Business Head – MEA at Eurostar. Demonstrates proven expertise in large-scale business operations, brand management, and strategic growth, backed by strong P&L ownership and a consistent record of delivering measurable results.

Thirtha Prasad

CO-Founder, CTO

A Mechanical Engineer turned tech leader with 20+ years of global experience across India, Switzerland, and South Korea. Formerly with Infosys and Tech Mahindra, with strong roots in R&D for gas turbines and aero engines — and deep expertise in designing and scaling high-volume IT systems.

Gunadeep P N

Director - GRowth & Investment

With over 30 years of experience across FMCD, Telecom, Media & Entertainment and Digital Healthcare, he brings deep industry expertise in scaling businesses and driving operational excellence. A specialist in startup growth and scale strategy, he has strong capabilities in strategic advisory, business modelling, and building execution-ready frameworks for rapid expansion.